The use of third-party cookies to track users on the web, Bulk SMS Service without transparency or explicit consent, is no longer a valid option. What's next? In a cookieless world, where brands can no longer rely on third-party data to target and impact their advertising, what are the alternatives? Antonio Molina, CMO Bulk SMS Service of Qualifio , a leading data collection and engagement generation platform in Europe, argues that these movements "are pushing brands to focus on their users, listen to them, understand them and interact with them , so the way to Bulk SMS Service do marketing will change positively.
Brands will be closer to their audiences, offering Bulk SMS Service them a fair value exchange and caring more about their needs”. Today presents the opportunity to create solid data collection strategies, relying on the most important asset that brands have: their customers , their main competitive advantage. In Bulk SMS Service the near future, it will be about asking the user for their information, rather than inferring it based on their online behavior. Cookies aren't going away entirely, but companies' data collection strategies are maturing. And this is where zero-party Bulk SMS Service and first-party data are gaining strategic importance for advertisers.
The first party data, and especially the zero-party data, is the Bulk SMS Service information that the user intentionally and proactively shares with a company . It does not infer data based on user behavior, rather the user provides this information explicitly and voluntarily. Making the most of these 2 types of data Bulk SMS Service and implementing a consistent and innovative data strategy will be key for brands to optimize and increase their online presence. What is the cookie apocalypse? Are brands prepared? What are the alternatives? Download the ebook “ In a cookieless world, why is a data collection strategy essential? ” to have an answer to these questions, understand new concepts and Bulk SMS Service strategies that will be increasingly common in marketing and learn how the big brands are already facing a cookieless future.