The author selected two Internet securities products for comparison: Tiger Securities and Futu Niuniu. The article focuses on analyzing the product strategies, product analysis, user ratings and business models of these two securities products, and shares them with you. 1. Analysis Purpose & Experience Environment 1.1 Purpose of analysis (1) Understand the development status and growth space of the Internet brokerage industry, and be familiar with the Internet brokerage business; (2) Comparatively analyze the differences in structure and function of Futu Niuniu and Tiger Securities, and get their SWOT (3) Focus on experience and analyze the community module, and analyze the role of the community module on securities trading products.
According to the above analysis purposes, this paper will be divided into two parts: First, the industry and market overview , including overall industry analysis, combined with operational activities and product iteration history to analyze the respective market capacity and strategies of Futu Niuniu and Tiger Securities, as well as user portraits; The second is phone number list specific product experience and analysis , including product architecture, core function analysis (the community module will focus on analysis), user evaluation and scoring. Finally, based on the above analysis, the SWOT of Futu Niuniu is obtained and summarized. 1.2 Experience environment 2. Industry Overview 2.1 Market Background Since 2018, with the decline of the traditional brokerage industry,
while the brokerage business departments have been closed one after another, Internet brokerages have ushered in a qualitative leap. Futu Holdings, the parent company of Futu Securities, went to the United States for an IPO in March 2019, while Tiger Securities was reported to have an IPO in the United States as early as October 2018. Xueqiu raised $120 million in Series D financing, and Ant Financial entered the market. The focus is on cross-border Internet brokerages. In recent years, benefiting from the growth of the overall size of the securities market, the advancement of mobile technology, and the preference of new-generation investors for online channels, the online transaction volume of major global securities markets has grown rapidly. As the country with the largest number of individual investors, China's penetration rate in the overseas investment market continues to increase.